Archive for Uncategorized
The Case of the Two-Cent Candy
A couple of decades ago, consultant, writer, and “uberguru” of all things business, Tom Peters, told his story of the two-cent candy. There was a retail store in Palo Alto that had a box of candy available at checkout. For Peters, that candy was a last symbolic goodbye from store to customer — a gesture that says thank you and come again in simple sweet fashion for the price of two cents.
Take a byte out of agriculture
Land continues to hold value for people in the business of farming crops and housing data for cloud computing. Yahoo, Microsoft, Google, and Ask.com already have data centers, not in urban sprawls but in rural areas in the Northwest, and now Facebook wants to claim its territory too. Facebook, Inc.
Librarian — Going extinct or new info superhero?
Libraries are depositories of information, and librarians are the navigators. A degree in information science certifies these professionals in the study of the classification, storage, and retrieval of huge amounts of data. These days, that data comes by way of books and bytes.
The New Hub of the Home
2010’s new technological trend in housing is the 3-D television set, which is likely to become the new hub of the home (WSJ’s Market Watch). Imagine a t.v.
“What about…?”
In the blog section of Harvard Business Review is Scott Anthony’s post, “How to Kill Innovation: Keep Asking Questions.” Anthony proposes that two seemingly beneficial words become one double-edged sword. “What about…?” Anyone seeking to grow a business or career ought to ask this question many times over. However, the pursuit of answers can be endless and exhausting, leading to inaction
“What about…?”
In the blog section of Harvard Business Review is Scott Anthony’s post, “How to Kill Innovation: Keep Asking Questions.” Anthony proposes that two seemingly beneficial words become one double-edged sword.
The truth about the new credit card law
Next week, a new federal credit-card law goes into effect that could significantly decrease the amount of fees and interest paid by card holders. WSJ ’s article, “Credit-Card Fees: the New Traps,” highlights how the law may affect consumers. The biggest change is transparency.
Adding value to client services
Forrester Research predicts that businesses will spend about $11 billion this year on Customer Relationship Management strategies, or tactics used to gain customers and retain them by nurturing an ongoing relationship. Businesses, small and large, are always asking the question — how do we stay on the minds of our customers
Shigeru Ban builds houses with paper tubes
Historically, famous architects design buildings for the wealthy. Shigeru Ban is one exception to this tradition. He maintains a hand in each of the projects of his company, Shigeru Ban Architects, whose three offices (Tokyo, New York, and Paris) focus on a few projects rather than mega-structures.
Clichés according to Seth Godin
Clichés are plentiful, but how can we use them effectively in our communication?
